Hope you guys are enjoying it. XD Been beta testing it for... 7 or 8 months now?
Best tip I can offer: Ascend after stage 60 as much as you can until you cap out the ascending village gold bonus. After that, ascend only once you've reached the limit your heroes can go. Then use the prisms you get to increase your hero.
I highly suggest focusing on 5 heroes at first, one of each element. Then as you open more hero slots, slowly work on others, but I always keep my main 5 about 100-200 Prism Levels above the others.
Also, if you have friends on your list, make sure you click their "tombstones" as you pass them in stages (I think it shows the highest level they've reached, where the tombstone is?) you'll get a decent amount of gold.
Also I would really prefer to choose my heroes; or actually I would just like it if there was a 50/50 gender split. I have a pack of (3-star) ugly dudes right now, so that's not helping to hold my attention either. (let's not even discuss the ~YAWN~ rescue the ~YAWN~ princess bit)
Anyone else?
I actually mentioned the gender thing in the beta thread. I learned that Ice Cube is actually female. But you'll get more female ones as you go, a lot of them seem to be higher rarity. You can see all available heroes in the "Get Heroes -> Collection" tab, if I recall.